Take Any Campaign Viral with Promo Products

In an increasingly saturated marketplace of Nail Pen media and press dominance, promo products can put an unexpected and memorable spin on a traditional marketing campaign. The elements of surprise and delight consumers are able to experience upon receiving a free gift or giveaway by an advertiser has diminished in significance because of abundant samples and freebies given away by brands trying to lure in business; however, there is still a waning window of opportunity for organizations to use promo products as communication tools to shock and amaze their target audiences. Viral marketing relies on the sharing of information from person to person, in the same fashion as a contagious medical virus. The exponential rate of growth of viral messages is enormous because of the power of numbers and the speed with which viral communication can be transferred from one individual to another. Promo products are not the Motorcycle Goggles most high tech vehicles to incorporate into a viral marketing campaign, but their effectiveness is a force to be reckoned with amongst alternative media forms. Word of mouth exemplifies viral marketing in its most rudimentary form, as cutting edge technology and trends now allow marketers to employ much more complex and advanced techniques. Print and digital advertisements are one way to spread a viral message, but one dominant advantage of promo products is their longevity, as recipients of promo products can retain ownership of the items to continue spreading the advertisers’ message over an extended period of time. When socializing with colleagues, family, or friends, end users of promo products can reference the actual objects as a physical manifestation of the brand’s desired message, rather than telling a story or alluding to a short-lived online article or perishable print document. To implement a campaign with hopes of making it “go viral,” organizations need to have a high level of understanding of the preferences of their target audience. A youth brand trying to target adolescent end users with their promo products should invest much of their time and energy into gaining insight into past and current trends that have been well-received by the youth demographic. Certain types of products, such as those geared toward males between a particular age range in one specific region or those targeted at all college age individuals, regardless of gender, may have a track record of being adopted faster or remaining in vogue longer than other promo products. These choices can amplify the number of impressions made by a given campaign, as recipients of promo products that quickly take hold among a specific demographic become a symbol of prestige and status for respective owners. One method that is often able to skyrocket a campaign to viral standing is instituting a referral program involving promo products. In this strategic course of action, savvy marketers may persuade their audience to refer a friend or colleague to the business in exchange for a gift or giveaway item. By selecting promo products with unique, remarkable characteristics or appeal, the marketer can draw in prospective clients and drive them to generate referrals because of an enticing incentive. The more alluring the promo products, the higher the likelihood will be for the advertiser’s message to reach viral status. Once a campaign goes viral, the subsequent resulting positive publicity is tremendous, and it has been obtained with nominal effort extended by the advertising entity to promote the campaign.Promo products do not only work in tandem with viral campaigns, but they are fantastic stand-alone mediums to deliver marketing messages efficiently and with a lasting impact. Not all promo products exhibit the sought-after attributes required to secure viral traction, so advertisers must carefully and objectively evaluate the potential of their chosen promo products to elevate their initiative to viral standing. A basic pen may not warrant the incomparable esteem offered by pens with exceptional qualities such as included bottle openers or laser pointers, and therefore the latter option inherently possesses a higher chance of going viral. Nonetheless, viral trends are oftentimes unpredictable and unexpected. Promo products are certainly not a foolproof guarantee that a given campaign will reach viral popularity, but they are merely one form of marketing that can lead marketers to successful execution of viral campaigns.